Keith Roberts is founder of The Business Coach.  After 10 years in corporate accounting and over 20 years running a very successful business software firm, Keith decided to follow his passion to offer his experiences in ERP systems, accounting, business process, business management, sales and marketing to focus full-time on providing entrepreneur coaching for small to medium size businesses.  Throughout his personal and professional life, he experienced first-hand and overcame many of the challenges facing a business owner.  Along the way, he learned how to make new rules to succeed.   

For over two decades, Keith has supported organizations including, ClubCorp, Goodwill Industries, Trinity Industries, Mead Corporation, Occidental Corporation, Wyse Technologies, American Heart Association, Interstate Batteries, Teletouch Communications, Heritage Media, Sage Telecom, Prepaid Legal Services, Professional Development Institute, Cooper Aerobics Enterprises, Inc., Acme Brick, Cash America, and Texas Southwest Cattle Raisers Association.

His consulting experiences include manufacturing, technology, medical, non-profits, insurance, government, retail, construction and service sectors.

Keith is also a “serial entrepreneur”.  He has started and sold many businesses.  Keith has always operated his business ventures by keeping the attitude  “failure is not an option”. 

Keith has been married to his wife, Debbie, for 34 years and they have 3 children and 4 grandchildren.  His personal passions are fishing, gardening, woodworking and personal development.

Keith’s personal favorites:

Quote: “Life is a journey, not a destination” by Ralph Waldo Emerson

Business book that changed my career - “The E-Myth, Why most small business don’t work and what to do about it” by Michael Gerber

Best education experience that converted me from accountant to “a sales fool”  – Dale Carnegie Sales Training (liked it so much he ended up teaching it).